Julian Reif is an Associate Professor of Finance and Economics at Gies College of Business, University of Illinois. He is also a Senior Scholar at the Institute of Government and Public Affairs and a Faculty Research Fellow at the National Bureau of Economic Research. He is on sabbatical at the Toulouse School of Economics for the 2021-2022 academic year.

Professor Reif is an applied microeconomist whose research focuses on the determinants and value of health. He has studied the health and medical spending effects of air pollution, the health and drug utilization effects of Medicare Part D, and the value of medical innovation. He is also a Principal Investigator of the Illinois Workplace Wellness Study. He has received the Kenneth J. Arrow Award for the best published paper in health economics and the NIHCM Foundation Research Award for outstanding published work in health care. His research has been supported by J-PAL North America, the National Institutes of Health, the National Science Foundation, and the Robert Wood Johnson Foundation. His studies have been featured in numerous media outlets, including The New York Times and The Washington Post.

Professor Reif received his PhD in Economics from the University of Chicago and his BA from Vanderbilt University. Prior to pursuing his PhD, he worked as a Senior Consultant at Bates White.