Julian Reif is Associate Professor of Finance and Economics at Gies College of Business, University of Illinois. He is also affiliated with the National Bureau of Economic Research, J-PAL North America, the Wilson Sheehan Lab for Economic Opportunities, and the Institute of Government and Public Affairs. His research has been supported by J-PAL North America, the National Institutes of Health, the National Science Foundation, and the Robert Wood Johnson Foundation.

Professor Reif is an applied microeconomist whose research focuses on the determinants and value of health. He has studied the health and medical spending effects of air pollution, the health and drug utilization effects of Medicare Part D, and the value of medical innovation. He is also a Principal Investigator of the Illinois Workplace Wellness Study. He has received the Kenneth J. Arrow Award for the best published paper in health economics and the NIHCM Foundation Research Award for outstanding published work in health care. His studies have been featured in numerous media outlets, including The New York Times, The Wall Street Journal, and The Washington Post. He currently serves on the editorial board of The Journal of Risk and Insurance.

Professor Reif received his PhD in Economics from the University of Chicago and his BA from Vanderbilt University. Prior to pursuing his PhD, he worked as a Senior Consultant at Bates White.