Julian Reif is an Assistant Professor of Finance and Economics in the Gies College of Business at the University of Illinois, a Faculty Research Fellow at the National Bureau of Economic Research, and a Senior Scholar at the Institute of Government and Public Affairs. He received his PhD in Economics from the University of Chicago and his BA from Vanderbilt University. Prior to receiving his PhD, he worked as a Senior Consultant at Bates White.

Professor Reif is an applied microeconomist who primarily studies health economics. Within health economics, he focuses on health policy evaluation and the value of health and longevity. He also studies the dynamics of consumer behavior. His work has investigated the health and medical spending effects of air pollution, the health and drug utilization effects of Medicare Part D, and the value of medical innovation. He is a Principal Investigator of the Illinois Workplace Wellness Study. His research has been supported by J-PAL North America, the National Institutes of Health, the National Science Foundation, and the Robert Wood Johnson Foundation. His studies have been featured in the New York Times and the Washington Post.